Your profile and header pictures are your chance to make a first impression that sticks (in a good way). It’s important to remember that the pictures you’d put on your Facebook are different than what you want on LinkedIn. Let’s first cover what you need to do to create a strong first impression: Get the photos right It’s worth spending time to get it right. Your profile is the gateway to getting the most out of LinkedIn. LinkedIn is all about the professionals themselves rather than a database of companies. This article is focused on the individual profile. LinkedIn allows you to have a professional lawyer profile and a company profile for your law firm. Create a strong first impression with your Linkedin profile Here are 11 tips to get you started with LinkedIn marketing for lawyers.ġ. That’s when they’ll choose you over a similar competitor.ġ1 tips to build your law firm’s reputation on LinkedIn You’ll naturally get more engagement and followers.Īnd when a prospective client looks you up, the wealth of content you produce will go a long way in impressing them. Rather than promoting products and promotions, lawyers want to develop themselves as a thought-leader in their practice area by sharing valuable content.įor example, write articles and share ideas around topics relevant to you to spark a conversation. The way a law firm would use LinkedIn or another social media platform is different than how a B2C company would. How are they using it? To build credibility and authority. LinkedIn for lawyers: A worthwhile investmentĪccording to the American Bar Association’s Legal Technology Survey, around 87% of law firms are using LinkedIn. What are the benefits of going premium on LinkedIn?.Post articles and other content to your feed Grow your network by regularly sending connection requests Add multimedia to your profile wherever possible Add Skills and Seek Endorsements and Recommendations Complete the Experience section of your profile Get the about section of your profile right (it’s more than a CV) Create a strong first impression with your profile Tools A list of tools to help you grow your firm.Infographics Infographics convey a lot of information quickly in an enticing way.Checklists A good checklist can be your guide as you implement new digital marketing strategies.Videos If you prefer video content, we’ve got you covered.Blog You’ll find some of the highest quality legal marketing content out there on our blog.Employment Top 10 marketing strategies for Employment lawyers.Immigration Top 12 marketing strategies for Immigration lawyers.Estate Planning Top 10 marketing strategies for Estate Planning lawyers.Personal Injury Top 23 marketing strategies for Personal Injury lawyers.Family & Divorce Top 13 marketing strategies for Family lawyers.Criminal Defense Top 13 marketing strategies for Criminal Defense lawyers.Landing Page Portfolio Unbounce landing page design portfolio.Web Design Portfolio WordPress website design portfolio.Criminal Defense Marketing Marketing services exclusively for criminal defense firms & attorneys.Website Design JurisPage Essentials™ Beautiful WordPress website designs and hosting.Expanded Digital Marketing Package Legal Marketing 360+™ For medium-to-large law firms.Full Digital Marketing Package Legal Marketing 360® An all-in-one digital marketing program.Law Firm SEO Elevate™ Gain top SEO rankings in Google.Google Ads Kickstart™ Drive clicks and conversions with Google Ads.
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